I work with a lot of creative guys, and we’re always coming up with product ideas (usually websites & mobile apps). Good ones. Even great ones. But I’m training myself not to care, unless I first get an answer to “but how will you market it?” This is the hard question. The magic of Craigslist, [...]
When I was an arranging major in college, my prof (Paris Rutherford) gave me some great advice that spans all art. He suspected that I was attempting to write an opus, a masterpiece, a piece to be remembered and admired (and he was right). But my work was clunky, and more weird than anything. ”Stephen”, [...]
This morning I revisited a tradition from my youth; studying the box of cereal while eating said cereal. As a kid, I remember this being fun. As an adult, I am grossed out with the marketing. A TV & an xBox? So far so good. I’m interested, so I turn the box over: Now it’s [...]
You’re probably heard several definitions of money. A common one is “money is a measure of value”. This is true, but it misses a big point: money doesn’t just measure something’s value; it measures your value of that something. That’s where charging for something comes in really handy: it exposes other people’s true motives. For [...]
Have you ever had a glass of cheap wine? And I mean nasty stuff? How can that stuff even exist? ”Well, simple, there’s a market for it.” Very true: if you want to rid the world of cheap wine, you don’t go to Boones Farm and ask them to shut down their operation, because another will [...]
Recently a friend of a friend of a friend contacted me because they heard I do websites. As is my custom, during the first few exchanges of emails (scratching the surface of her needs) I asked her what her budget was. Now, in my head, I know before she asks what my response is going [...]
I love good music. To me, good music is like sushi: when it’s great, it’s wonderful, but when it’s bad, it’s disgusting. As a result, I’m always on the hunt for great music. My favorite finds are bands on the rise, who put on fantastic shows at smaller venues. Don’t wait till they’re hot; get [...]
My friend Nate works for a church. Recently he went out to lunch with the lead pastor who asked him to verbalize his ideal job description. This exercise was intended to explore Nate’s passions (rather than his immediate role) with a view to putting him in a position he was made for (his sweet spot), [...]
Maybe you haven’t bought a home yet. But you’ve probably bought a car or two (or ten), and probably at least once from a dealer. And it happens when you walk off the car lot, you ask yourself “did I get the best deal? Did I haggle well? Would the salesman have come down lower [...]
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Me and a friend are walking down the street. Friend: “Look at that big house. That’s a ridiculous waste of money. They don’t need all of that space. They could live very well in a house half that size, and taken the millions of dollars in savings and given it to charity.” Me: “You’re wearing [...]
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